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Duolingo
Young Ones brief: Get Gen-Z to use Duolingo because of a buzzworthy idea that taps into their fandoms and help them get more out of what they love.
Response: Duolingo is learning their language and giving fans a TakeDuo by breaking the language barrier between screenwriters and fans, because fans shouldn’t have to watch their dream endings get lost in translation.
AD: Hill Jones, Meagan Riordan, Rachel Fields
CW: Megan Johnson