1989 marks the release of one of Wieden+Kennedy most familiar ad campaigns of all time, Bo Knows. Feeling the pressure of being titled second best behind Reebok, Nike needed to think creatively on how to get back on the map. They deemed Bo Jackson, the rare multi sport pro athlete, the perfect spokesperson to endorse their multifunctional shoe. 

The Bo endorsed multi functional shoe was the perfect reference for our multifunctional service. We loved how they painted Bo as someone that can do it all, just like how TaskRabbit can do it all as well. We decided to build off this campaign to let our audience know just how many things our service can help them with.